Case Study: BMW Mini boosts internal communications with Red Marlin

BMW Mini boosts internal communications across all UK manufacturing sites with Red Marlin

The customer, BMW Mini, required PR support to improve its internal communications across all UK manufacturing sites. They partnered with the vendor Red Marlin for PR and media relations services to meet this challenge.

Red Marlin implemented a dedicated, on-site PR team to deliver strategic and consistent communications. This solution transformed BMW Mini's internal communications into a planned, campaign-led function. As a result, the vendor helped build a long-term partnership and successfully increased employee engagement with company news and initiatives.

BMW Mini