Red Marlin
65 Case Studies
A Red Marlin Case Study
Autogas, a company in the energy sector, faced the challenge of raising awareness among fleet managers about the environmental and cost-saving benefits of LPG. They engaged the PR firm Red Marlin to execute a targeted media relations campaign to address this.
Red Marlin developed case studies and placed expert articles in targeted fleet media, while also organizing vehicle trials for key journalists. This solution successfully secured positive media reviews and widespread trade press coverage. The campaign generated measurable impact by driving new enquiries and proposal invitations from fleet and public sector organizations for Autogas.