Case Study: Advanced Propulsion Centre promotes low-carbon vehicle research with Red Marlin videography

Advanced Propulsion Centre promotes £1bn low-carbon vehicle research with Red Marlin

The Advanced Propulsion Centre, working with the UK government, needed to visually communicate how a £1 billion funding initiative was supporting cleaner vehicle technologies. They engaged the vendor Red Marlin to handle this environmental PR and social media challenge through videography and content creation.

Red Marlin developed a series of video case studies, managing the entire process from scripting and storyboarding to stakeholder coordination and a multi-party sign-off. The resulting films were widely shared by major automotive companies like Jaguar Land Rover and Ford. The assets were repurposed across marketing channels and even mentioned in ministerial speeches, successfully promoting the government-funded research.

Advanced Propulsion Centre