Case Study: Advanced Propulsion Centre achieves record social media engagement with Red Marlin

Advanced Propulsion Centre achieves record social media engagement with Red Marlin

The Advanced Propulsion Centre faced the challenge of promoting the UK as a global leader in advanced automotive and low carbon technologies through its pavilions at key international events. To address this, they engaged the vendor Red Marlin for events, PR, and media relations services.

Red Marlin implemented a solution that included developing a targeted communications strategy and managing media relations with top international journalists. They crafted media-friendly stories and produced engaging social media content. The results achieved by Red Marlin included record levels of social media engagement, secured interviews with top automotive and technology journalists, and strong satisfaction scores from pavilion participants.

Advanced Propulsion Centre