Case Study: UCI Paul Merage School of Business grows Research in Action with Red Mallard

UCI Paul Merage School of Business turns research into 2 monthly articles with Red Mallard

The UCI Paul Merage School of Business needed to translate complex faculty research papers into digestible articles for its "Research in Action" content series, aiming to engage a broad academic audience. They engaged the vendor Red Mallard to provide this specialized content marketing service.

Red Mallard implemented a solution to streamline the complex research into palatable content. This resulted in a dramatic 20x increase in output, allowing the school to publish two articles per month instead of just one per year. The partnership evolved into a trusted, long-term relationship, with the university highlighting Red Mallard's agility and effectiveness as a translator of intricate subject matter.

UCI Paul Merage School of Business