Case Study: DXP doubles revenue with Red Mallard's content marketing framework

Cortech doubles revenue with Red Mallard and boosts organic traffic 1,700%

Red Mallard partnered with DXP, a distributor of industrial pumps and process equipment (formerly known as Cortech), which was facing challenges with an outdated static website. The customer needed a dynamic online presence, a robust content marketing strategy, and easier access to product information to better support its sales team and attract ideal customers.

Red Mallard implemented a comprehensive solution that included a website overhaul, segmentation of email marketing lists, targeted content creation, and a focused SEO strategy. This work contributed directly to significant results for the customer, including a 1,700% increase in organic traffic, a 40% year-over-year increase in volume, and a doubling of DXP's annual revenue.

Cortech