Case Study: OneSpan Repositions as a SaaS Leader with Red Lorry Yellow Lorry

OneSpan secures 80 pieces of coverage with Red Lorry Yellow Lorry

Red Lorry Yellow Lorry was engaged by OneSpan to help the company reposition itself as a software-as-a-service (SaaS) provider and move away from its legacy reputation as a hardware provider. The challenge also included positioning OneSpan as a leading security and anti-fraud provider for financial institutions, highlighting the human impact of security failings, and increasing its social media presence.

Red Lorry Yellow Lorry implemented a comprehensive PR strategy that included a proactive newsjacking program, thought leadership, and a revamped social media content strategy. This solution secured 80 pieces of coverage, with 56% in top-tier publications, and generated nearly 11,000 social media engagements. The campaign successfully repositioned OneSpan as a leading SaaS provider and earned them an SC Award for Best Mobile Security Solution.

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