Case Study: Blockchain Intelligence Group boosts share of voice with Red Lorry Yellow Lorry

Blockchain Intelligence Group raises share of voice to 75% with Red Lorry Yellow Lorry

Blockchain Intelligence Group, a blockchain compliance and intelligence technology company, faced a challenge in gaining media awareness and visibility in the competitive crypto industry. To establish its leadership team as global Web3 experts, it partnered with the vendor Red Lorry Yellow Lorry for public relations and brand positioning services.

Red Lorry Yellow Lorry implemented a strategy focused on building media relationships, a thought leadership campaign, and rapid response to breaking news. The results were significant, raising Blockchain Intelligence Group's share of voice from 0% to 75% in four months. The vendor secured 23 pieces of top-tier coverage in outlets like the Wall Street Journal and New York Times, establishing the company as a leading industry voice.

Blockchain Intelligence Group