Case Study: Surge Gum achieves a bold, high-converting brand launch with Red Kite Design

Surge Gum cuts pre-workout wait time 5x with Red Kite Design

Surge Gum, a company launching an innovative pre-workout energy gum, needed a brand identity that could compete with major fitness brands and communicate its unique, fast-acting product. They partnered with the design vendor Red Kite Design for a comprehensive branding solution to build a credible, high-energy brand from the ground up before their market launch.

Red Kite Design developed a complete visual and verbal identity system, including a sleek logo, high-voltage colour schemes, custom 3D product renders, and punchy messaging. The solution extended to packaging, a high-converting eCommerce website, social media kits, and animated assets. The result was a confident, market-ready brand that impressed the client, with the Managing Director stating they felt "incredibly confident going to market" with the brand created by Red Kite Design.

Surge Gum