Case Study: NIVEA builds a younger, more engaged social audience with Red Graphic Interactive Agency

NIVEA grows Instagram to 4.3 mln monthly users with Red Graphic Interactive Agency

Red Graphic Interactive Agency partnered with NIVEA to address a significant brand perception challenge in Kazakhstan. NIVEA was perceived as a brand for older generations, resulting in low market adherence among younger women and men of all ages. The goal was to revamp its image and increase engagement with these key demographics.

Red Graphic implemented a comprehensive social media and marketing strategy. This included localizing content with local influencers, creating trendy video formats, collaborating with local brands for giveaways, and supporting major offline events like a New Year's campaign with branded bus stops. The agency's work tripled comment volume, increased video views by 25%, and attracted 54.7k new subscribers. Overall, engagement-per-reach increased by 157% and reach KPIs saw a massive 420% increase.

NIVEA