Case Study: Snugbury's Ice Cream achieves clearer flavour differentiation with packaging design by Red Fred Creative

Snugbury's Ice Cream rolls out distinct packaging across 3 product sizes with Red Fred Creative

Snugbury's Ice Cream approached Red Fred Creative to redesign their ice cream and sorbet packaging. Their challenge was that the previous packaging had little variation, making it difficult for customers to distinguish between different flavors. This project was also prompted by necessary updates to ingredient and allergy information.

Red Fred Creative evolved the design to increase the visibility of the product variety while maintaining strong brand recognition. The solution involved adding more color variation to the ice cream pots and introducing stripes to the sorbet packaging to create a visual distinction. The redesigned, on-brand packaging was successfully rolled out across the entire product range.

Snugbury's Ice Cream