Case Study: Mrs Darlington's refreshes its labels and grows its brand with Red Fred Creative

Mrs Darlington's grows for 16 years with Red Fred Creative

The customer, Mrs Darlington's, faced a challenge with an incoherent collection of product labels and needed a redesign. They approached the vendor, Red Fred Creative, for packaging and branding services to revamp their labels while adhering to specific practical constraints.

Red Fred Creative implemented a solution that used a one-color-per-product approach and retained the customer's iconic mop cap. The results were significant; over sixteen years, Mrs Darlington's massively increased their product range, opened an online shop, and developed a global client base. They also won multiple Great Taste Awards and were voted best brand by Fine Food Digest readers.

Mrs Darlington's