Case Study: Elwood Life Saving Club refreshes its heritage logo with Red Fred Creative

Elwood Life Saving Club refreshes its 1912 logo with Red Fred Creative

Elwood Life Saving Club, one of the most established clubs in Australia, engaged Red Fred Creative for a corporate identity refresh. The club needed to evolve its existing logo to honor its heritage dating back to 1912 while creating a more versatile identity suitable for modern applications across print, signage, and digital platforms, with a focus on brand consistency.

Red Fred Creative developed a refreshed logo design that refined the iconic surf life saving reel concept. The solution introduced a cleaner, more adaptable, and timeless visual identity that works effectively across multiple touchpoints. The new logo successfully supports the club's community presence and ensures long-term brand recognition, achieving the goal set out by Red Fred Creative.

Elwood Life Saving Club