Case Study: VIRUS International achieves 5,000% sales growth with Red Fox Web Technologies

VIRUS International boosts sales 5,000% with Red Fox Web Technologies

Virus International, an athletic performance apparel brand, faced significant performance challenges with their slow, bloated website ahead of a crucial US relaunch. Their digital infrastructure was underperforming, heavily reliant on discounts, and unable to support their direct-to-consumer and wholesale channels. They engaged Red Fox Web Technologies for a Shopify Plus migration and performance overhaul to build a stable, scalable foundation.

Red Fox Web Technologies implemented a complete digital rebuild, which included replatforming to Shopify Plus, overhauling email automation with Klaviyo to use value-centric messaging, and optimizing paid ad campaigns. The results were transformative, yielding a 5,000% increase in sales generating over $600,000 in revenue, a 500% increase in sessions, and a 4,100% reduction in discount usage within just four months.

VIRUS International