Case Study: Southern Impression Homes elevates its website and property tools with Red Fin Group

Southern Impression Homes streamlines 2-dozen floor plans with Red Fin Group

Southern Impression Homes, a build-to-rent property management group, needed a website redesign to better convey its professionalism and industry expertise to prospective investors. Their outdated site was not effectively supporting their business, so they engaged Red Fin Group for a strategy, responsive website design, and development to address this challenge.

Red Fin Group created a contemporary website with modern animations and developed key tools, including an Investment Properties search feature and a Floor Plan Comparison Tool, to streamline the client decision-making process. They also implemented an organized Umbraco-based blog to showcase the client's educational resources. This solution established Southern Impression Homes as a leading industry expert and reduced friction for potential clients, directly supporting their business growth.

Southern Impression Homes