Case Study: Northstone boosts engagement and leads with Red-Fern Media’s website redesign

Northstone reduces bounce rate by 10% with Red-fern Media

Northstone, a residential property development company, approached Red-Fern Media with the challenge of an outdated website and brand that no longer reflected their modern vision. They needed to pivot their digital presence to better communicate their focus on building communities and improve the user experience for potential home buyers.

Red-Fern implemented a comprehensive solution including a brand refresh, audience mapping, and a new website with an intuitive property search and HubSpot integrations. This strategy resulted in a significant positive impact, including a 10% reduction in bounce rate and a 48% average increase in monthly users. The new digital flagship successfully built trust and engagement, reflecting Northstone's vision.

Northstone