Case Study: IrvinGQ achieves stronger digital engagement and brand positioning with Red-Fern Media

IrvinGQ boosts website traffic 151% with Red-fern Media

The customer, IrvinGQ, a specialist in aerospace and defence solutions, faced the challenge of repositioning its trusted products and heritage for the modern digital landscape. They required a cohesive digital strategy and roadmap for their brand, technology, and marketing touchpoints. The vendor, Red-Fern Media, was tasked with implementing this full digital strategy.

Red-Fern Media delivered a solution that included a brand refresh, website redesign, and immersive augmented reality experiences to elevate the user experience and product education. This strategic approach resulted in significant measurable impacts, including a 151% increase in website traffic, a 102% rise in organic search traffic, and an 89% growth in form submissions year-on-year.

IrvinGQ