Case Study: IDEX Fire & Safety achieves a unified global digital experience with Red-Fern Media

IDEX Fire & Safety builds a unified digital ecosystem with Red-fern Media

IDEX Fire & Safety, a division of IDEX Corporation housing respected brands like Akron Brass and Hale, faced a challenge with its fragmented digital presence. Its collection of disparate websites and inconsistent user experiences was confusing users, limiting sales potential, and undermining the parent brand's credibility. They partnered with the vendor Red-Fern Media to develop a unifying digital vision that could elevate the parent brand while protecting the heritage of its individual sub-brands.

Red-Fern Media initiated a global digital transformation, starting with a deep discovery and audit phase. They designed and implemented a cohesive digital ecosystem with a unified user experience and an intelligent cross-brand navigation framework. This solution built digital trust, provided a scalable framework for future launches, and centralized analytics. As a result, IDEX Fire & Safety gained a seamless digital experience that supports brand trust and product discovery, with Red-Fern Media continuing as an ongoing digital partner for growth.

IDEX Fire & Safety