Case Study: GODIVA launches SAMFlows globally with Red-Fern Media

GODIVA launches a 10" SAMFlows experience with Red-fern Media

Godiva, a world-leading emergency services equipment provider and part of IDEX Fire & Safety, faced the challenge of launching their groundbreaking SAMFlows water-flow control system to a global audience. They needed a comprehensive digital strategy and a suite of launch assets to effectively introduce this innovative product at a major international trade fair. They partnered with Red-Fern Media to develop this global product launch.

Red-Fern Media began with in-depth discovery and audience profiling to inform their strategy. Their solution included developing a full suite of digital and print assets, such as a versatile product video and an innovative augmented reality experience that allowed users to interact with the product via their smartphones. The detailed strategic document created by Red-Fern was championed by IDEX as one of the most detailed they had ever received, leading to Red-Fern being appointed as their chosen global digital agency and securing future projects.

GODIVA