Case Study: FI Real Estate achieves a seamless, lead-generating digital property experience with Red-Fern Media

FI Real Estate boosts mobile-led leads with Red-fern Media after 76% of research happens on mobile

FI Real Estate, a major UK commercial property firm, faced the challenge of modernizing its digital presence to generate more meaningful leads and achieve its long-term vision. They partnered with Red-Fern Media for a comprehensive solution involving digital strategy, website design and development, and HubSpot integrations.

Red-Fern implemented a strategic website redesign focused on a seamless user journey, featuring an intuitive property search and ensuring no user was left on a page without options. The solution was fully integrated with HubSpot for lead management and used Google Data Studio for unified marketing reporting. The measurable impact included successfully capturing leads from mobile users, who represent over 76% of initial research traffic. Red-Fern delivered a flagship website that met the customer's goals, continuing a successful partnership of over five years.

FI Real Estate