Case Study: Crest Pumps streamlines CRM and order management with Red-Fern Media

Crest Pumps streamlines HubSpot migration and Unleashed integration with Red-fern Media

Crest Pumps, a leading UK manufacturer of chemical resistant pumps, faced a challenge with its outdated CRM, which lacked the necessary features for efficient data management and sales processes. To streamline their quoting and order management, they partnered with Red-Fern Media to implement a new system centered on HubSpot Enterprise Sales and Marketing.

Red-Fern Media executed a solution that included a full data audit, optimization, and migration to HubSpot. Crucially, they developed a bespoke integration between HubSpot and the company's Unleashed inventory system, as the standard module was insufficient. This custom integration automated data sync for sales orders and customer information. The project was launched successfully without business disruption, leading to a seamless new workflow and a strong partnership for future enhancements.

Crest Pumps