Case Study: Apeks launches an eco-sensitive scuba regulator experience with Red-Fern Media

Apeks launches a WebAR regulator experience with Red-fern Media for its 50th anniversary

The customer, Apeks, a trusted name in the scuba diving industry, faced the challenge of launching its groundbreaking and eco-sensitive Ocea regulator. They needed a cohesive creative digital experience to immerse users and highlight the product's technical and environmental credentials for its debut at the Paris dive show. They partnered with the vendor Red-Fern Media for a digital strategy that incorporated an augmented reality experience.

Red-Fern Media implemented an innovative augmented reality solution that required no special app and was accessible by scanning a QR code. This immersive experience elevated user engagement and product education, detailing the Ocea's core features directly through a smartphone. The solution successfully positioned Apeks at the forefront of technology and customer experience for their major product launch.

Apeks