Case Study: Texicare boosts awareness and trust with Red Fan Communications

Texicare earns 350+ mentions and 62% share of voice with Red Fan Communications

Texicare, a new health insurance provider for small businesses in Texas, faced the challenge of launching its brand in a competitive and volatile industry. Their goals were to build trust, establish a strong reputation, and drive top-of-funnel awareness, requiring a campaign that would resonate with local communities and brokers. They partnered with Red Fan Communications for a focused PR and go-to-market strategy.

Red Fan implemented a multi-phase solution, beginning with a crisis PR plan and executive media training. They then executed a targeted, data-driven media relations campaign across several Texas regions, integrating earned and paid strategies. The results were exceptional, generating over 350 media mentions and a 62% share of voice for the CEO, significantly exceeding the company's awareness goals and establishing a solid foundation for future growth.

Texicare