Case Study: S&S Activewear achieves 3,000+ media placements with Red Fan Communications

S&S Activewear earns 3,000+ media placements with Red Fan Communications

S&S Activewear, a major North American apparel distributor, faced the challenge of launching a new robotics and automation strategy. They needed to bridge two distinct industry ecosystems—apparel and supply chain technology—to showcase their warehouse automation capabilities. To orchestrate this sophisticated multistakeholder campaign, they partnered with the vendor Red Fan Communications for strategic media relations and thought leadership services.

Red Fan Communications implemented a multipronged PR strategy that included dual-market positioning and partnership amplification with S&S's technology providers. The solution successfully positioned S&S as an industry visionary, resulting in over 3,000 media placements across key outlets. This effort earned significant recognition, including three cover stories and awards such as Inc.'s 2024 Best in Business, dramatically increasing the brand's share of voice and accelerating its long-term growth vision.

S&S Activewear