Case Study: SciPlay achieves 26 billion impressions with Red Fan Communications

SciPlay drives 26 billion impressions with Red Fan Communications

SciPlay, a developer of social casino mobile games, faced the challenge of increasing its local presence to attract new talent and subsequently building its national brand awareness. They engaged the vendor Red Fan Communications for a public relations project to address these goals through strategic media relations.

Red Fan Communications implemented a sustained media relations campaign, pitching stories around SciPlay's financial news, advertising campaigns, and corporate social responsibility efforts to both local and national outlets. This solution resulted in over 10,000 stories generating more than 26 billion impressions, including coverage in the Wall Street Journal and Adweek, significantly elevating SciPlay's profile.

SciPlay