Case Study: IREM Austin rebuilds its brand and boosts member engagement with Red Fan Communications

IREM Austin boosts member engagement with Red Fan Communications and a 9.2 NPS

IREM Austin, a chapter of a real estate management association, engaged Red Fan Communications to overcome several challenges. They needed to differentiate themselves in a competitive market, shift their formal and commercially-focused perception to be more inclusive, and improve member engagement through systematic communications.

Red Fan developed a comprehensive brand positioning and marketing playbook, which informed a complete website redesign and the launch of a monthly newsletter. The solution also included an amplified member storytelling strategy and optimized social media focus. As a result, IREM Austin gained a cohesive new brand voice and the tools to deepen member engagement and recruitment.

IREM Austin