Case Study: Q2 achieves rapid fintech growth and market leadership with Red Fan Communications

Digital banking pioneer: 10+ product launches, 5 acquisitions, hundreds of earned articles, 3 big awards, 1 integrated marketing strategy

The customer, Q2, a digital banking technology provider, faced the challenge of scaling its communications and PR strategies to match its rapid growth through multiple acquisitions and expansion into new fintech markets. Its meteoric rise required a partner to help integrate these new lines of business while staying true to its core mission. Red Fan Communications was engaged to provide this support.

Red Fan Communications built a fully integrated communications program for Q2, encompassing media relations, a thought leadership speakers bureau, and support for strategic acquisitions and events. This solution drove significant results, including over 600 earned mentions in target publications, a 30% share of voice against competitors, and prestigious industry awards. The vendor's strategies successfully supported Q2's growth to over $315 million in annual revenue and a $3.9 billion market cap.

Q2