Case Study: CSI achieves consistent fintech media coverage with Red Fan Communications

CSI earns nearly 200 media placements with Red Fan Communications

CSI, a national fintech leader and core banking provider, faced the challenge of communicating its rapid growth through acquisitions and investments. They needed to align internal and external stakeholders under one strategic vision, position executives as thought leaders, and integrate new brands while showcasing benefits to customers and employees. They engaged vendor Red Fan Communications to develop a comprehensive communications plan.

Red Fan Communications implemented a strategy with consistent messaging for all audiences, including internal emails and external media materials. This resulted in nearly 200 media placements in top-tier outlets like the Wall Street Journal, successfully positioning CSI as an innovative leader and its executives as industry experts. The vendor also ensured smooth internal communications during the acquisitions, eliminating employee anxiety and promoting the new combined strengths.

CSI