Case Study: CSI strengthens its brand and drives major media impact with Red Fan Communications

CSI drives 39% share of voice in August 2022 with Red Fan Communications

CSI, a prominent fintech and regtech company, faced the challenge of managing communications for its $1.6 billion private equity acquisition. They needed a partner to handle shareholder, employee, and customer messaging while also developing a long-term strategy to reinforce their market reputation. They engaged Red Fan Communications to build and execute a comprehensive M&A communications program within a tight three-week deadline.

Red Fan Communications developed a dual-strategy approach, producing all necessary acquisition materials while simultaneously creating a long-term integrated communications plan. The solution included targeted messaging, a media relations blitz, and a six-month roadmap for thought leadership. The results were highly successful, generating over 150 media mentions and a 39% share of voice against core competitors immediately following the announcement. Red Fan secured coverage in priority outlets like TechCrunch and Reuters and continued to drive CSI's visibility through numerous subsequent press releases and byline placements.

CSI