Case Study: Fluence drives horticulture innovation and growth with Red Fan Communications

10 product launches, 100+ campaigns, one exit to the world leader in lighting.

Fluence, a provider of LED lighting solutions for the horticulture industry, faced the challenge of establishing itself as a total solutions provider for both the cannabis and commercial agriculture markets. The company needed to leverage its deep horticultural expertise to reach a new generation of cultivators and prove the value of its energy-efficient LED technology over outdated lighting systems. To meet this goal, Fluence partnered with vendor Red Fan Communications.

Red Fan implemented a fully integrated communications strategy centered on owned research and thought leadership. This included creating and promoting market-leading research, developing a robust content strategy, and boosting awareness of Fluence's team of horticulture experts. The results were significant, with over 1,600 media mentions, a maintained 25% share of voice among competitors, and support for 14 campaigns. This effort contributed to major company growth, including the opening of two new international manufacturing facilities and the solidification of Fluence's market position as an authoritative leader.

Fluence