Case Study: Thermador achieves stronger non-branded search visibility and more category entries with Red Door Interactive SEO

Thermador boosts non-branded refrigeration rankings 82% with Red Door Interactive

Thermador, a luxury kitchen appliance brand, partnered with Red Door Interactive to address a challenge with its Refrigeration category. While this section was the most common entry point to their website, it underperformed in non-branded search rankings and conversions. The goal was to transform this high-traffic category into a true digital gateway for the brand.

Red Door Interactive reimagined the category by restructuring eight priority refrigeration pages based on user behavior and search intent. This SEO and AEO strategy aligned content with high-value discovery queries. The vendor's efforts yielded significant results, including a 259% year-over-year growth in category entries, an 82% increase in non-branded keyword rankings, and a 251% growth in Page 1 rankings for high-intent queries.

Thermador