Case Study: Sun Bum boosts organic visibility with Red Door Interactive SEO

Sun Bum boosts non-brand organic clicks 760% with Red Door Interactive

Sun Bum, a lifestyle sun care brand, partnered with the vendor Red Door Interactive to improve its organic search visibility in a competitive market. The challenge was to grow brand connections and educate consumers searching for sun protection, while supporting long-term brand growth.

Red Door Interactive implemented a comprehensive SEO strategy including technical audits, keyword research, and a search-driven content plan. This approach aligned Sun Bum's brand values with high-intent consumer queries. The solution delivered substantial results, including a 760% increase in non-brand organic clicks, a 227% rise in organic traffic, and a 201% increase in year-to-year revenue from targeted mineral product pages.

Sun Bum