Case Study: Stone Brewing launches Buenaveza with Red Door Interactive

Stone Brewing launches Buenaveza with Red Door Interactive

Stone Brewing approached Red Door Interactive with the challenge of launching Buenaveza, a new Mexican lager that represented a significant shift from their typical IPA offerings. The goal was to break into the competitive Mexican lager market and build a distinct, approachable lifestyle brand around the product that still communicated top-quality.

Red Door Interactive developed a full campaign anchored by the mantra "It's All Buena," which defined the brand's laid-back, authentic SoCal vibe. The solution included concepting, scripting, and producing a commercial spot, along with creating a suite of high-energy, colorful creative assets across digital and social channels to drive awareness. The vendor successfully positioned Buenaveza as a fun, quality beer that enhances unique experiences.

Stone Brewing