Case Study: Stone Brewing boosts Beer Finder searches and sales with Red Door Interactive paid media

Stone Brewing drives 3,177 Beer Finder searches with Red Door Interactive

Red Door Interactive partnered with Stone Brewing, a craft beer company, to increase awareness, engagement, and sales for several of its beer products. The challenge was to differentiate each product in a crowded market and effectively turn brand awareness into measurable purchase intent.

The solution implemented by Red Door Interactive was a coordinated full-funnel paid media strategy. This involved top-of-funnel awareness campaigns on platforms like Facebook and Connected TV, paired with middle- and bottom-funnel tactics like Google Search campaigns and Beer Finder optimization to guide consumers to purchase. The results included 3,177 total Beer Finder searches directly attributed to the paid media campaigns and the achievement of a three-year high in Stone Brewing’s 90-day rate of sale.

Stone Brewing