Case Study: SDG&E boosts EV awareness and clean energy engagement with Red Door Interactive

SDG&E boosts clean energy engagement with Red Door Interactive

Red Door Interactive partnered with SDG&E to address the utility company's challenge of raising awareness for its clean energy initiatives and driving electric vehicle adoption and community engagement in its service territory.

The solution was the "It's On" EV awareness campaign, which combined brand strategy, multi-platform media, and custom asset production. Red Door Interactive created a comprehensive suite of materials, from digital ads to environmental billboards, to make the shift to EVs feel exciting and accessible. The campaign successfully elevated SDG&E's clean energy profile and fostered greater community engagement around sustainability.

SDG&E