Case Study: Rubio’s achieves higher social media engagement with Red Door Interactive

Rubio’s boosts follower growth 191% with Red Door Interactive

Rubio's Coastal Grill, a coastal-inspired restaurant chain, sought to better engage its online audience and stand out in crowded social media feeds. They partnered with the vendor Red Door Interactive to elevate their social presence with a more strategic approach.

Red Door Interactive implemented an audience-first Instagram strategy, diversifying content formats and increasing publishing frequency. They balanced promotional content with authentic brand storytelling and executed a tiered contest strategy to boost participation. This partnership delivered significant results, exceeding aggressive goals by achieving 191% of the follower growth target, 256% of the contest reach goal, and 295% of the contest engagement goal.

Rubio’s