Case Study: Point Loma Nazarene University clarifies adult enrollment strategy with Red Door Interactive

Point Loma Nazarene University maps adult student journey with Red Door Interactive to guide enrollment strategy

Point Loma Nazarene University faced a challenge with declining enrollment in its Adult Undergraduate Programs. To address this, the university partnered with vendor Red Door Interactive to gain a stronger, more empathetic understanding of its prospective adult student audience. The foundational service used to initiate this process was a Strategic Marketing Workshop.

Red Door Interactive developed a custom Customer Journey Map that segmented prospective learners by mindset and motivation, bringing clarity to student decision points and highlighting key opportunities. This visual framework was designed for internal adoption to guide ongoing enrollment and marketing strategies across departments. While the case study does not list specific quantitative metrics, the solution provided a clear and actionable foundation for future strategy development aimed at reversing the enrollment decline.

Point Loma Nazarene University