Case Study: Gatorade refreshes Player of the Year website with Red Door Interactive

Gatorade refreshes Player of the Year website with Red Door Interactive to improve user journeys

Red Door Interactive was hired by Gatorade to refresh the Player of the Year award website. The challenge was to modernize the digital experience to better reflect the award's history and prestige, while reducing user confusion and better supporting key actions like athlete nominations and grant submissions.

The solution involved a strategic process including a creative brief, a content audit to improve the user journey, and technical SEO work to strengthen search visibility. Red Door Interactive delivered a cleaner, more inspiring website that honored the award's legacy, aligned with updated brand standards, and aimed to create a stronger connection with teen athletes.

Gatorade