Case Study: CHOC Foundation drives 2,500+ registrations and $210K in donations with Red Door Interactive

CHOC Foundation drives 2,500+ registrations and $210,750 in donations with Red Door Interactive

The CHOC Foundation, part of Rady Children’s Health, faced the challenge of driving awareness and timely registrations for its critical annual CHOC Walk fundraiser in a crowded digital landscape. The goal was to secure 2,500 completed registrations directly from its digital efforts. To meet this challenge, the foundation partnered with vendor Red Door Interactive, which employed paid media, social media, and SEO/AEO services.

Red Door Interactive implemented a full-funnel digital strategy using Google and Meta platforms to re-engage past participants and attract new families. The solution included targeted audience lists, countdown ads to create urgency, and authentic creative assets. This approach drove over 2,500 registrations and 1,686 donations valued at approximately $210,750, directly supporting the hospital's mission.

CHOC Foundation