Case Study: Children's Hospital of Orange County Guides Families to the Right Fever Care with Red Door Interactive

Children's Hospital of Orange County reduces non-urgent fever visits 3% with Red Door Interactive

The Children's Hospital of Orange County (CHOC) faced a critical challenge during a 2022 surge of pediatric illnesses, as overcrowding in its emergency department was driven by non-urgent fever visits. Partnering with Red Door Interactive, CHOC sought a scalable solution to educate parents on proper fever care, reduce unnecessary ER visits, and preserve emergency capacity for the most critical cases.

Red Door Interactive implemented a bilingual digital campaign across paid media and SEO channels, providing clear, culturally relevant guidance to help parents determine the appropriate level of care. The solution included targeted ads and educational frameworks like "Right Care, Right Time." This strategy delivered significant results, including 51.3 million ad impressions and a 3% year-over-year decline in non-urgent fever visits, with a notable 19% reduction among Spanish-speaking families. Patient satisfaction scores also increased by 11.7%.

Children's Hospital of Orange County