Case Study: Children's Hospital of Orange County strengthens its leadership in holistic pediatric cancer care with Red Door Interactive

Children's Hospital of Orange County drives 21.67M impressions with Red Door Interactive

The Children's Hospital of Orange County (CHOC) partnered with Red Door Interactive to address its challenge of standing out among growing regional competitors in Southern California. Despite its clinical excellence, CHOC needed to clearly communicate its holistic, child-centered approach to pediatric cancer care to parents and young adults.

Red Door Interactive developed and executed a multi-channel awareness campaign for CHOC, utilizing paid media across platforms like Google Display, Meta, and StackAdapt Audio. The solution paired scientific credibility with emotional storytelling through channel-specific creative assets. The 12-month campaign far surpassed its awareness goals, achieving over 21 million impressions, a 4.24% click-through rate, and a 4.43% conversion rate, effectively guiding potential patients to explore CHOC's cancer care services.

Children's Hospital of Orange County