Case Study: CA GROWN drives awareness and engagement with Red Door Interactive

CA Grown drives 169M impressions with Red Door Interactive

The customer, CA Grown (California Grown), faced the challenge of making consumers more aware of the benefits of its products and building preference in a crowded market. Their goal was to create a cohesive digital campaign that could break through to a broad audience and make people more willing to choose California-grown options. The vendor, Red Door Interactive, was engaged to develop a strategy using services including brand strategy, creative, and paid media.

Red Door Interactive developed "The Sound of Good," a sensory-first creative platform that translated the appeal of California-grown food into sight, sound, and motion. The solution included a cross-channel paid media strategy and content activations like ASMR videos and animated banners tailored for platforms including Facebook, Instagram, and YouTube. The campaign generated 169 million impressions, drove 924,790 clicks, and resulted in 11,241 new email signups, significantly expanding CA Grown's digital presence and audience engagement.

CA Grown (California Grown)