Case Study: Bosch improves virtual microsite engagement with Red Door Interactive

Bosch reduces bounce rate by 53% with Red Door Interactive

Bosch, a leader in home and kitchen appliances, partnered with Red Door Interactive to optimize the user experience of its virtual microsite. The challenge was to understand how real users navigated the platform in order to identify areas of friction and make it more intuitive and useful.

Red Door Interactive implemented a solution combining qualitative user testing from UserTesting.com with quantitative funnel analysis from Google Analytics. This data-informed approach led to a conversion rate optimization roadmap, which included enhancements like a new call-to-action. The results were a 53% decrease in bounce rate, 33% more page views per session, and 13% more average time spent on the site.

Bosch