Case Study: ASICS builds hype for JYUNI streetwear with Red Door Interactive

ASICS launches JYUNI premium streetwear with Red Door Interactive

ASICS, a global athletic gear company, faced the challenge of appealing to a younger, trendsetter demographic with the launch of its premium JYUNI streetwear collection. To gain the attention of this new "hype" consumer base, ASICS partnered with vendor Red Door Interactive for a creative campaign and brand strategy.

Red Door Interactive developed a creative campaign inspired by the collection's sleek, minimalist design. The solution included a dedicated campaign landing page, pre-launch splash pages, homepage banners, and social promotions designed to build awareness and anticipation through the allure of exclusivity. The vendor successfully helped ASICS extend its reach into the lifestyle apparel market.

ASICS