Case Study: ASICS boosts marathon brand engagement with Red Door Interactive

ASICS drives 32.7M impressions with Red Door Interactive

ASICS partnered with Red Door Interactive to elevate brand engagement around its sponsorship of the TCS New York City Marathon, moving beyond basic event exposure.

Red Door Interactive created a multi-channel campaign featuring an influencer storytelling series, "5 To The Finish Line," and a first-of-its-kind interactive Race Day Sign Generator. This solution drove significant engagement, resulting in over 32.7 million total impressions, more than 2 million video views, and 43,000 signs created online by fans.

ASICS