Case Study: Woodards achieves 375,000 impressions and quality leads with Red Crayon

Woodards generates 375,000 impressions with Red Crayon

Woodards, a real estate company, engaged the vendor Red Crayon to create a distinctive brand campaign. The challenge was to build long-term relevance with sellers and landlords and generate leads in Melbourne's highly competitive property market, moving beyond typical seasonal advertising.

Red Crayon developed the emotionally-led "Property That Moves People" campaign, which included targeted Meta advertising and retargeting. The solution successfully generated 375,000 impressions and drove a high number of leads cost-efficiently, while also establishing a flexible brand platform for Woodards.

Woodards