Case Study: TORK achieves smarter cleaning engagement with Red Crayon's Tork Vision Cleaning campaign

TORK generates 499,309 impressions with Red Crayon

TORK, a hygiene and cleaning solutions company, engaged Red Crayon to relaunch its data-driven cleaning application in Australia and New Zealand. Following the COVID-19 pandemic, ensuring hygienic cleaning practices in large facilities became a major challenge for businesses. TORK's goal was to create a campaign that would clearly communicate the benefits of its newly renamed 'Tork Vision Cleaning' service and encourage potential customers to learn more.

Red Crayon developed a localized creative concept with the message "Clean Smarter with Tork Vision Cleaning," which was rolled out across digital and print assets. The vendor implemented a digital media strategy that ran in two bursts. The campaign generated 499,309 impressions and achieved a click-through rate (CTR) of 0.21% for its first burst, which promoted a webinar and was above the industry average. A second burst focused on brand awareness also performed successfully on LinkedIn.

TORK