Case Study: Tiffany's Kitchen stands out in Woolworths with branding and packaging by Red Crayon

Tiffany's Kitchen launches six-SKU dip range with Red Crayon

The customer, Tiffany's Kitchen, engaged the vendor Red Crayon to develop a new dip brand for a national launch into Woolworths. The challenge was to create a distinctive branding and packaging identity that would appeal to a younger female demographic while maintaining broad shopper appeal and standing out in the competitive market.

Red Crayon developed the entire brand from the ground up, creating a logo, visual identity, and a packaging system featuring a bold, contemporary illustration style. The solution included a SKU-based color palette and distinctive product naming to improve shelf navigation. The outcome was a successful national retail launch with a cohesive six-SKU range designed to build recognition and stand out in the chilled dips category.

Tiffany's Kitchen