Case Study: South East Water boosts customer engagement with Red Crayon's campaign creative

South East Water achieves 79,552 impressions with 0.83% CTR using Red Crayon

The customer, South East Water, engaged the vendor Red Crayon to create a digital advertising campaign. The challenge was to promote several customer surveys and programs to encourage feedback and two-way communication with their customers.

Red Crayon developed two distinct campaign concepts, one icon-led and one image-led, which were rolled out across social videos, social tiles, EDM banners, and web banners. The solution used punchy messaging to drive click-throughs. The campaign executed by Red Crayon achieved 79,552 impressions and a strong click-through rate of 0.83%.

South East Water