Case Study: Rapid Hardware Group boosts brand awareness and clicks with Red Crayon's Cat Roller campaign

Rapid Hardware Group drives 3.05% CTR with Red Crayon

Red Crayon was engaged by Rapid Hardware Group, an Australian manufacturer of hardware products, to launch its new pet product brand, Cat Roller. The challenge was to increase awareness for the new brand and drive click-throughs to the product page on the Bunnings website where it was sold.

The solution from Red Crayon involved developing a fun and charming brand identity, which was applied to packaging, an instruction manual, and an advertising campaign. The campaign used illustrated visuals across social media and Google Display formats. The four-week campaign achieved a social click-through rate of 3.05% and a display click-through rate of 0.10%, both exceeding industry standards and successfully driving traffic to the sales page.

Rapid Hardware Group